Sailor Jerry x Hak Baker 'Doolally'

Sailor Jerry Spiced Rum and East London G-folk artist Hak Baker have teamed up to craft a three-piece series of limited edition bottles in the UK, the first release paying homage to Baker's song "DOOLALLY".
The distinctive label captures the energy of high energy fun and community whilst paying a homage to flash tattoo art Sailor Jerry is renowned for.

Hak designed an anchor for his album cover which will be a continuous thread throughout the partnership, the illustration of an audience partying amongst tropical palm trees represents escapism and Hak’s rallying cry of ‘ALL TOGEVA, LET’S AVA PHOTO’ is emblazoned across the label.

Baker has co-designed a new label for the iconic bottle with long-time collaborator Tom Cotton (Stormzy, Mahalia and Doja Cat).

Sailor Jerry X Hak Baker ‘DOOLALLY’ UK Exclusive limited release of 300 bottles.

This bottle is from a private collection & is not eligible for a Vat receipt.